Fail is an English verb that was commonly used as a noun on the Internet throughout the aughts. Its purpose is to sardonically highlight the mistakes of others. Often it was combined with another noun or phrase. For example, someone might see the picture above on a blog and type "google search fail" in the comments. This was theoretically funny.
"Would you describe Britney Spears' comeback performance at the 2007 VMAs as a 'fail' or an 'epic fail'?"
"Dude, I don't even know anymore."
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