During the latter half of the aughts, blogs like the one you are reading right now proliferated throughout the Internet. They are really easy to write because they're just giant lists of things and potentially lucrative because they could become viral and get you a book deal.
"Hey Ben, you wanna start an aughts nostalgia blog with me?"
"Meh."
"Somebody may buy it and make it into a book...."
"Where do I sign?'"
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